Wow, such a messy little can of worms... My initial question "does it matter?" got so many opinions. Apparently, to some degree or other, it does matter to each of us. I'm inclined - on another rare occasion - to agree with Eric. Why? Because that starving artist bs is just that! I do tend to think ...

I'm just curious... How did 'Uchronia' (the Belgian Waffle) end up in a television commercial for a new 2007 Lexus? My belief - which may be misinformed - was that corporate sponsorship for artist's installations on the playa do not fit the Burning Man principles. Yet there, in a three minute commer...