LOL, touche! The CNN article is dated October 15, 1997.
Regarding the original topic...people can get naked on a playa, people can do speed trials on a playa (except during Burning Man) people can shoot magazine ads on a playa. That's America, like it or not.
I hardly think the advertising agency is targeting Burners and as for the music, well I guess the artist agreed to the commercial use, so perhaps your quarrel should be with them. I say enjoy the playa for your purposes and accept that others, individual and corporate, will do the same. No individual or group owns the playas or owns their appearance.