Radical De-Commodification?

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claybcook
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Radical De-Commodification?

Post by claybcook » Thu Jun 08, 2017 5:30 am

Birgin speaking. I was talking with a friend about my plans for arriving, packing, etc to BM, and I mentioned that I would be hauling a "U-Haul" trailer to carry all my stuff. The friend asked how I was going to cover up the name on the trailer to de-commodify it. Wow, never thought about this. Does the effort to eliminate commercialism on the playa extend to covering up names of commercially acquired items? My car will still show it's manufacturer. I'm guessing many of the RV's will display their origin too. I'm happy to try to cover up once I get there, just seems very impractical on the road. Comments?
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MrFortuna
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Re: Radical De-Commodification?

Post by MrFortuna » Thu Jun 08, 2017 6:15 am

My first year was last year. Did not cover the U-Haul logo. U-Haul does have a decal kit to cover the logos https://www.uhaul.com/Burningman I don't live in an area where these are available, but no one gave me any crap about my not covering it. That being said...

I saw more logos covered/modified than I did that were not. My favorite being one I saw here someone changed the logo to RuPaul. I'd suggest where possible, to get creative and cover that crap up. There will be areas where this is impractical, so use your best judgement.

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Sham
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Re: Radical De-Commodification?

Post by Sham » Thu Jun 08, 2017 6:54 am

It's suggested and encouraged that rental truck logos be creatively covered, but as was said above, many are just left as they are. You will not be banished from the event for having the truck lettering displayed, but you also won't be raised up on a chair and marched through Center Camp in admiration of your creativity. 8)

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Ratty
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Re: Radical De-Commodification?

Post by Ratty » Thu Jun 08, 2017 7:11 am

WOW. I just watched that U-Haul decal video. What a crock o poop. "The Burning Man festival does not allow etc...." clearly they want to sell you a $25 roll of contact paper and protect their trucks from 'bad idea' decorating. Keep in mind that you can tape something over the logos. Buy a roll of stucco tape. It will stay on all week and come off without leaving residue or removing and finish from your rental. Even in 100 degree weather. I use it every year to attach my window insulation on the outside of my van. You will have to make the surface dust free before application. Have fun and get fancy.
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lucky420
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Re: Radical De-Commodification?

Post by lucky420 » Thu Jun 08, 2017 7:35 am

Last year when picking my truck up here in Reno (Uhaul) the attendant asked me if I wanted the logo coverup thing. I told her "no, that's not really necessary". She then asked if I would get in trouble if it wasn't covered...I just laughed and reassured her it was ok.
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Aurelia
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Re: Radical De-Commodification?

Post by Aurelia » Thu Jun 08, 2017 8:46 am

:mrgreen:
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Dr. Pyro
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Re: Radical De-Commodification?

Post by Dr. Pyro » Thu Jun 08, 2017 9:01 am

We rent 16' Budget box trucks every year and never even considered covering the logo. Will rent one this year and not do it again. It's not like we're advertising to have you move your 401(k) to Wells Fargo Advisors in Roseville, California. Or something.

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TT120
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Re: Radical De-Commodification?

Post by TT120 » Thu Jun 08, 2017 9:24 am

Dr. Pyro wrote:We rent 16' Budget box trucks every year and never even considered covering the logo. Will rent one this year and not do it again. It's not like we're advertising to have you move your 401(k) to Wells Fargo Advisors in Roseville, California. Or something.
I see what you did there Doc..... :mrgreen:

We always try to cover rental truck logo's where we can. Blue painters tape works well for this.
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Slug
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Re: Radical De-Commodification?

Post by Slug » Wed Jul 26, 2017 6:41 pm

I'm in favor of slapping some painters tape over any big logos because: 1) come on, it's really easy and 2) it's in the spirit of the event.

Decommodifying pre-playa does out you as a burner while driving, which has it's pros (friendly waves! sometimes boobs!) and cons (more attention by police tho I haven't experienced that). But it won't pose any safety risk to you or others, as it has always stayed put.

I saw someone on playa driving a straight up marketing van plastered bumper to bumper with the logo for some new organic juice. You can bet your el wire I gave them a disapproving look.

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Admiral Fukkit
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Re: Radical De-Commodification?

Post by Admiral Fukkit » Wed Jul 26, 2017 9:54 pm

What a bunch of bullshit.
We're calling it "decommodification" because we're modifying the logos on rental trucks that everyone still recognizes - and this stuff actually draws more attention to them - yet it's fine that we have all the plug & play camps, the big deal DJs, all the vendors that now service the event, the burner bus, all sorts of REAL commodification.
Sure, buy yourself a Mutant Vehicle, stay at a full service camp, but goddammit make sure to hack the still-recognizable U-Haul or Penske logo, or you're part of the problem.

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BBadger
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Re: Radical De-Commodification?

Post by BBadger » Thu Jul 27, 2017 1:25 am

While it's nice to cover the logos up to make them less distracting, it's really just a thin veneer over what is really an entire event built around prepurchased commodification that many don't even have to drive in themselves. It's like outrage over Trump tweets as opposed to bad laws or other problems.

It's not like you're covering up all the logos on your cars, your tents, your water bottles, the porta-potty brands, the water trucks, your shoes and sandals, the brand of your tires, the brand of the roll of tape you're using to cover up other things, etc.
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Re: Radical De-Commodification?

Post by Traveller in Time » Thu Jul 27, 2017 7:33 am

Decommodification is not about the brand of your tires . . .

The rental company makes name (advertise) and thus more customers. By showing the name in large letters you allow them to make name and you are part of their commercial business.

It is supporting the business by making use of your ignorance.
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BBadger
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Re: Radical De-Commodification?

Post by BBadger » Thu Jul 27, 2017 3:49 pm

The same thing goes for every brand name and logo found on anything and everything we buy for the event, including the one emblazoned on each and every tire on the playa. So what, pray tell, is the distinction you're drawing between a rental vehicle's advertisement and any other, other than size?

Hey man, do your part to decommodify this event by covering up your Budget Rent A Car truck's logo with this 3M Scotch painters tape and white Hefty-brand garbage bag. If you're clever, you'll come up with some funny play on words ('Fudge Rent a Scar' EL OH EL), leaving the logo just as recognizable as the original branding, but 'funnier', so that it's easier to remember that brand when I see it in the real world.

That'll show 'em.

I think I have enough left after I covered up the brand name on this Pabst Blue Ribbon "Tall Boy" I got out of my Coleman 100qt Marine 5 cooler that I also covered in blue tape. Now nobody will know whether it's Coleman or Igloo (gotta be one of those two, right?), but I'll still recommend Coleman if asked.

I'm glad I got the big one so I have enough space to hide the branding on the bags of ice I bought at Arctica, because that tape doesn't stick very well to cold wet surfaces. That'd be a total playa faux pas.
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FlyingMonkey
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Re: Radical De-Commodification?

Post by FlyingMonkey » Thu Jul 27, 2017 5:34 pm

Since there are so few rental companies I don't think seeing one with a logo on the Playa will sway anyone one way or another. You really don't have too many options & you will probably go with the best deal at the time. Now if center camp served coffee in cups that said "Brought to you by U-Haul" that would be something entirely different.

I see it more about leaving as much of the Default World behind as possible. I have to agree somewhat with Admiral except that just because the organizers have strayed from the guiding principals doesn't make it OK for everyone. They're just wrong for letting all the commercialization of Burning Man happen by endorsing luxury Yurts rentals, letting P&P's get away with profiting from what is nothing more than a vacation package, or turning a blind eye when convenient. But don't you ever try to sell "burner" jewelry online. The'll unleash the dogs.

The whole cover your box truck is more of a fun & creative way to hide the obvious & participate. It's like feathers, you know you shouldn't bring/wear them but no one is going to kick you out if you do (I guess if you showed up with a feather boa canon they would).

Nothing radical about putting tape on a trailer or changing Penske to Penis but in our twisted way it's fun. It's like the carbon footprint argument.

I know I sure spend a shitTon each year to go to a de-commodification event which also happens to be the largest LNT event that trashes the surrounding communities.

Who are we kidding anyway? I like the principals & I do my best to fall within them & instill them with our camp Burgins. But I don't think the event as a whole strictly abides by any of them.

Yeah, I guess I'm throwing the BS flag at this one too. (I'm not jaded yet. You don't want to see me when I'm jaded :-))
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Molotov
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Re: Radical De-Commodification?

Post by Molotov » Thu Jul 27, 2017 8:09 pm

Just spritz some PAM cooking spray over the truck logos, then throw some playa dust on it. It will stick, then wash it off at the car wash on the way home.

You know, that reminds me. Ever notice how quickly the corporate logos get painted over on a crashed airliner while it's still sitting upon the airport grounds awaiting removal? I guess they don't want to scare the customer base away..

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FlyingMonkey
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Re: Radical De-Commodification?

Post by FlyingMonkey » Fri Jul 28, 2017 9:50 am

Molotov wrote:Just spritz some PAM cooking spray over the truck logos, then throw some playa dust on it. It will stick, then wash it off at the car wash on the way home.

You know, that reminds me. Ever notice how quickly the corporate logos get painted over on a crashed airliner while it's still sitting upon the airport grounds awaiting removal? I guess they don't want to scare the customer base away..
I'd slap a competitors logo on a crashed plane :-) Or something that looks like it but avoids lawsuits.
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Slug
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Re: Radical De-Commodification?

Post by Slug » Wed Aug 02, 2017 1:43 pm

The criticism of the Borg is well deserved. And yes I know everyone buys lots 'o shit to be able to attend. BUT....

I take issue with the premise that because others aren't doing de-commodification right, you shouldn't still attempt to achieve the intent of the principle. Said another way, I wouldn't accept it if my kid said "Brother isn't cleaning his room well, so I shouldn't have to either!" and I call BS on that rationale here too. Plus that reasoning only leads to further decay of the principle, because then no one should try. And that's garbage.

I value the intended (at one time, at least) goal of the decommodificatios principle. So I'm gonna act in a way that advances it. Also I agree with Flying Monkey in that it also helps me feel like I'm leaving Defaultia behind. That said, buying a decal specifically manufactured & sold for the purpose of decommodifying seems dumb for multiple reasons, hypocrisy being #1.

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FlyingMonkey
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Re: Radical De-Commodification?

Post by FlyingMonkey » Wed Aug 02, 2017 2:07 pm

U-Haul has successfully used reverse psychology to get you (and others) to buy a decal & thus buying more stuff. :D

It's a twisted world we live in (for another 25 days anyway).
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