I tragically found that the lovely 'Mona' art installation in playa is totally a marketing for their toy products.
The sale of art products before the 2023 BurningMan started in June, and then they set the art in Playa suspected for business/commercial or marketing communicated purposes。
this 'RED' link, was posted back on June/16, started branding her "same as burning man 2023 bunny toy".
It was way before her 'Mona' get installed into playa. I believe this marketing is planned back long time ago, and it's intened to against the Burning Man rules.
https://www.xiaohongshu.com/explore/648 ... e=webshare
I have screen shots in case the post get deleted.
And here's origional text of the post, put in google translate you'll understand better:
2023年火人节同款 | 何苗MONA兔雕塑摆件
一年一度在美国内华达州的黑石沙漠举办的艺术盛会——火人节,在前不久公布了2023年主题“ANIMALIA”,旨在向动物世界表达敬意,探索“真实的和想象的动物,神话的和记忆中的动物。
作为多次参加火人节的艺术家,何苗此次将带来全新8米大雕塑《Mona》(P3),HOWstore荣幸宣布Mona等比小雕塑在官方店铺上线的消息。-
MONA的外形像一个可爱的绒布玩具,是小朋友童年时光最好的玩具小伙伴,陪伴孩子们睡觉,带来了最直接的安全感。
在艺术家何苗的眼中,现实世界更像一个爱丽丝梦游的仙境,在现实与理想间,她希望Mona兔可以像仙境中的white rabbit一样带领大家来探索这个充满包容、希望、自由的世界,带来爱和温暖。也希望大家在可爱的Mona身边时,可以忘却外部世界的烦恼,回到童年时光,寻找到儿时的梦想,留下最美好的记忆,让爱和希望指引我们走向未来世界!-
【产品信息】名称:何苗MONA限量版雕塑
材质: 宝丽石烤漆 手绘
尺寸:高 30 cm
颜色:粉红色/蓝色/紫色/黄色
版号:xx/500
售价:RMB 1,800
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