Using Burning Man to Sell... Telephones?

Ruleryak · Post by **Ruleryak** » Mon Feb 04, 2013 7:21 am

Check out this video - just posted on Youtube. This company went pretty far with mimicking Burning Man as a draw in to sell their shit.

VultureChow · Post by **VultureChow** » Mon Feb 04, 2013 7:33 am

Well I give them credit for doing more than just hot chicks in goggles and feathers.

Ugly Dougly · Post by **Ugly Dougly** » Mon Feb 04, 2013 8:17 am

Burning Man is a meme. It is used as an analogy for freedom (based on my crappy Spanish).

Post by **trilobyte** » Mon Feb 04, 2013 9:07 am

Do you have a translation? I don't understand what's being said, so it's hard to really figure out whether they are or not.

Post by **Eric** » Mon Feb 04, 2013 5:09 pm

From their webpage, it looks like insurance. Burning Man as the Spanish version of Flo?

Agree with VultureChow - they got the feel much better than most in their 30 seconds.

Roark · Post by **Roark** » Mon Feb 04, 2013 8:36 pm

I think the giant head should have been dripping fire or snot.

Ano · Post by **Ano** » Mon Feb 04, 2013 8:51 pm

Another.... a temple? A trojan horse?

Ugly Dougly · Post by **Ugly Dougly** » Mon Feb 04, 2013 10:10 pm

They missed the essence of shirtcockers and hippies riding behind the water truck. And the blue tents.
But otherwise, fine.

Ugly Dougly · Post by **Ugly Dougly** » Mon Feb 04, 2013 10:15 pm

Youtube provides captions with English translation. No es tan dificulo.

Post by **Eric** » Tue Feb 05, 2013 12:29 am

Ugly Dougly wrote:Youtube provides captions with English translation. No es tan dificulo.

Seriously? This is the actual English translation youtube provided:

YouTube wrote:denis ball sufferers feel their skin to be altitude when the workshop his co-star pouring awake because we lower the price of two euros to use our repairer network you had parliament so every 39 degrees earth as relatives

There may be a sentence break after "repairer network".

I think we're better off randomly guessing. Our spammers write clearer paragraphs than that...

Ugly Dougly · Post by **Ugly Dougly** » Tue Feb 05, 2013 9:05 am

Yeah, Verti, a subsidiary of Mapfre, is a company that sells insurance.
http://designit.com/cases/rethinking-online-insurance

Anyway, what's wrong with them using Burning Man inspired imagery? It just makes more Spaniards hungry for tickets.

Post by **trilobyte** » Tue Feb 05, 2013 9:25 am

Ano - I didn't see any Trojan Horse. The horse sculpture I saw reminded me more of a piece I'd seen in pictures from 2002/2003 than anything else.

UD - thanks for the tip, though I suspect something was lost in translation. It certainly didn't mention Burning Man though.

Based on what I made out from the translation, I don't think they were "using Burning Man" to sell whatever the hell it was they were selling. Sure, it might have been influenced by either the event or pictures and videos that someone has seen from the playa, but it could have come from other stuff too. Art, costumes, and exotic locations are not exclusives. I agree with VultureChow & Eric, they really did a great job with the piece, without saying anything about it they created a fun creative atmosphere and conveyed the idea of breaking out of the norm or thinking outside of the box. It made me smile.

Ano · Post by **Ano** » Wed Feb 06, 2013 5:18 pm

I mistook one of the car's pony-heads as a giant sculpture in the background. Whoops!

9ah · Post by **9ah** » Wed Feb 06, 2013 5:41 pm

It's an insurance ad campaign... It appears that it might have been filmed at Nowhere, or I should say the site they use, since the advertising is CLEARLY in Castilian Spanish. C'mon you all know Spanish accents?

Post by **mdmf007** » Mon Feb 18, 2013 10:08 am

I know every inch of the black rock desert and this was not filmed on it. Looks like a blast though and my kind of people.

Simon of the Playa · Post by **Simon of the Playa** » Mon Feb 18, 2013 10:17 am

my kind of people.

it's interesting to note the effect burning man is having on defaultia.

maybe now is the time to start lighting EVERYTHING on fire*...

*i am speaking metaphorically of course, there is no need to arrest me for inciting violence...Just covering My Ass...

Nipple · Post by **Nipple** » Mon Feb 18, 2013 10:24 am

Those folks are going to be pissed when they get there and discover there isn't coverage.

bluesbob · Post by **bluesbob** » Wed Jun 26, 2013 2:32 pm

I wanna bring a bugle this year.

Ugly Dougly · Post by **Ugly Dougly** » Wed Jun 26, 2013 8:28 pm

Simon of the Playa wrote:
my kind of people.

it's interesting to note the effect burning man is having on defaultia.

maybe now is the time to start lighting EVERYTHING on fire*...

*i am speaking metaphorically of course, there is no need to arrest me for inciting violence...Just covering My Ass...

Soon. Soon.
Buckaroo Banzai will keep us informed.

SageV · Post by **SageV** » Sun Sep 08, 2013 7:54 pm

Eric wrote:
Ugly Dougly wrote:Youtube provides captions with English translation. No es tan dificulo.
Seriously? This is the actual English translation youtube provided:
YouTube wrote:denis ball sufferers feel their skin to be altitude when the workshop his co-star pouring awake because we lower the price of two euros to use our repairer network you had parliament so every 39 degrees earth as relatives

In conclusion, we should invite YouTube's translation technology to read poetry at Center Camp.

Using Burning Man to Sell... Telephones?

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