I think TÃ¶nnies had one thing right -- social evolution is off-track
For the most part western societies used to be mostly Gemeinschaft (until fairly recently in a historical sense) and then moved mostly towards Gesellschaft - but didn't stop there. I think it's gone beyond that to something different. It's not about the good of the individual or the good of the group -- it's about how the individual thinks the group perceives them. People seem to be more concerned about appearances than they are about how destructive to themselves or the rest of society their actions might be.
Look at the financial mess -- do you think the people who pushed CDSs were really trying to make money for their companies or themselves -- do you think they were worried about what would happen to anyone (other than themselves) when everything came tumbling down? No, they just wanted to look "cool" while the going was good.
Or look at pollution/global warming; endangered species, nuclear testing, etc., etc. It's all about "me" -- not "us" anymore.
I think showing how things have evolved too far, and trying to show a path back would be cool. I think just the act of gifting, of doing art (irregardless of what is gifted/done) is a move in the right direction -- to me Burning Man is a synergy of Gesellschaft and Gemeinschaft -- everyone is a family w/o shared orientations of beliefs -- radical self-reliance while doing for the common good, etc.