Using Burning Man name for commercial gain? toughmudder.com

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essjay
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Using Burning Man name for commercial gain? toughmudder.com

Postby essjay » Fri Jun 17, 2011 1:26 pm

A friend of mine sent me a link to a website of a marathon-event type of organization. http://toughmudder.com/ They advertise their events as "a cross between ironman and Burning Man." I can see no similarities to Burning Man other than that there might be fire at some of their events.

I sent an email to them asking why they are doing this and whether they've ever been to the playa, or if they know what Burning Man is about, and got no response.

What do you think of this??

Or, let them know what you think of this: info@toughmudder.com

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Elderberry
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Postby Elderberry » Fri Jun 17, 2011 1:49 pm

Don't see any similarities either; but I'm not sure that is actually using the Burning Man name to make a buck.
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Postby illy dilly » Fri Jun 17, 2011 2:10 pm

Maybe its because you get to climb on stuff?

I bet you get drunk when it is over?

The next event is here in CO. Should I go ask them?
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Postby Ugly Dougly » Fri Jun 17, 2011 2:40 pm

You CAN'T steal edgy. You gotta stick your dick in the fire like everyone else.

They can't compare themselves to these guys?
http://www.toughguy.co.uk/
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theCryptofishist
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Postby theCryptofishist » Fri Jun 17, 2011 10:33 pm

You can alert the lawyers if you want (AntiM knows how, I believe) but I don't think that's something they can control. I don't understand all the legal crap, however. And, well, as the event establishes itself in the pop-cultural consciousness, you'll see more and more of this.
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Re: Using Burning Man name for commercial gain? toughmudder.

Postby Lord Of Ruin » Fri Jun 17, 2011 10:58 pm

essjay wrote:A friend of mine sent me a link to a website of a marathon-event type of organization. http://toughmudder.com/ They advertise their events as "a cross between ironman and Burning Man." I can see no similarities to Burning Man other than that there might be fire at some of their events.

I sent an email to them asking why they are doing this and whether they've ever been to the playa, or if they know what Burning Man is about, and got no response.

What do you think of this??

Or, let them know what you think of this: info@toughmudder.com


Jeez...relax. They're not leveraging BM at all, there's simply using it as a pop culture reference to mean "you get to dress all crazy and shit if you want to."

Trust me...the Tough Mudder has no interest in any of BM's cache whatsoever.

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Postby MikeGyver » Sat Jun 18, 2011 12:00 am

My guess is they don't even know what Burning Man is and think its something like Iron Man, and like a few people have said already, I don't think they are using it to try and make more money, just to draw attention. Not saying its right to use another organisations reputation to draw attention, but that's not really the point.
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Bob
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Re: Using Burning Man name for commercial gain? toughmudder.

Postby Bob » Sat Jun 18, 2011 8:55 am

essjay wrote:I sent an email to them asking why they are doing this and whether they've ever been to the playa, or if they know what Burning Man is about, and got no response.

What do you think of this??

Or, let them know what you think of this: info@toughmudder.com


Better yet, please post the text of your email.
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essjay
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Re: Using Burning Man name for commercial gain? toughmudder.

Postby essjay » Sat Jun 18, 2011 10:28 am

[quote="Bob"][quote="essjay"]I sent an email to them asking why they are doing this and whether they've ever been to the playa, or if they know what Burning Man is about, and got no response.

What do you think of this??

Or, let them know what you think of this: info@toughmudder.com[/quote]

Better yet, please post the text of your email.[/quote]

Here it is (typos and alll):

Please explain your Burning Man comparison. I have a feeling that none of you have ever seen Burning Man. Nor should use the name in your advertising.

Thank you,
S

essjay
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Postby essjay » Sat Jun 18, 2011 10:30 am

Not sure why the quote functions isn't working for me here.

Bob, do you find my email to them acceptable?

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Bob
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Postby Bob » Sat Jun 18, 2011 10:52 am

In your Profile, enable BBCode & HTML, and disable smilies.

I'm curious why you feel qualified to speak for Burning Man.

Did you email them on a Friday and expect an immediate reply?

Besides, Tough Mudder generates funds for wounded war veterans. Burning Man generates funds for retarded artists. Maybe that's a wash for some people.
Amazing desert structures & stuff: http://sites.google.com/site/potatotrap/

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essjay
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Joined: Fri Jun 17, 2011 1:17 pm
Location: Vegas

Postby essjay » Sat Jun 18, 2011 11:23 am

[quote="Bob"]In your [url=http://eplaya.burningman.org/profile.php?mode=editprofile]Profile[/url], enable BBCode & HTML, and disable smilies.

I'm curious why you feel qualified to speak for Burning Man.

Did you email them on a Friday and expect an immediate reply?

Besides, Tough Mudder generates funds for wounded war veterans. Burning Man generates funds for retarded artists. Maybe that's a wash for some people.[/quote]

Thank you for the website tip. I don't understand your "retarded artist" comment, nor will I further entertain you with any additional responses. Have a nice burn.


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