Shower thought on Burning Man fundraising and ticketing:
Fact: Many of our “real world” employers have “Matching Gift” programs where if you donate a dollar they match it at some multiple to a 501(c)(3). I’ve seen programs where multiples have been 2 or 3. Often times the donor limit (pre multiple) is also in the area of $5,000/year (varies).
For example MS society talks about it if you don’t believe me:
http://www.nationalmssociety.org/Chapte ... hing-Gifts
Simple Math:
Your Donation x Employer Multiple = Amount donated to 501(c)3 organization (like BMorg
Note, this donation is also tax deductible for both you and your employer (actual out of pocket).
Question:
Could BMorg change the pre-sale process to donating for the “right to buy” an early ticket(s)? What would be the challenges, and benefits (general magnitudes)?
Math behind various cases using this methodology:
Case 1(a,b,c) ($ same as 2015 (1X), 2X donor, and 3x):
Assumptions: 10% of tickets are sold at $800 ($410 buy right+$390 ticket), 80% at $390 (general sale), 10% at $250 (low income).
Computations:
6600 (10% of 66,000 tickets) x $410 = $2,706,000 (“rights” sold at 1X)
6600 x $410 X 2 = $5,412,00 (“rights” sold at 2X)
6600 x $410 X 3 = $8,118,00 (“rights” sold at 3X)
59400 x $390 = $20,592,000 (90% of tickets at $390 – (pre + general sales))
6600 x $250 = $1,650,000 (10% of tickets at $250 – Low income sale)
1X total = $24,948,000 (******My estimate of gross sales for 2015*******) *Case 1A*
2X total = $27,655,000 *Case 1B* (all 2X donors)
3X total = $30,361,000 *Case 1C* (all 3X donors)
Case 1 Summary:
The difference in this the donor method at approximately 2015 ticket ratios vs. the existing method would yield somewhere between a 0 and $5,413,000. For the first year subtract program implementation cost, and yearly cost to run the program. The following only yearly program operation cost.
Case 2 (Sell 70% of ticket rights at $290 donation, all tickets $100):
66000 tickets total * 0.7 = 46200 available presale tickets (19800 remaining at general)
46200 x $290 = $13,398,000 (base “70% presale ticket buying rights”)
66000 x $100 = $6,600,000 (actual ticket sales)
Grand Total: $19,998,000
Case 2 Summary:
A *loss* of approximately $5,000,000 vs the current method is experienced; Fail.
Case 2A (same conditions as 2 however all donations are 2X):
Everyone uses a 2X program yields $26,796,000 from the 46200 ticket buying rights.
$26,796,000 + $6,600,000 = $33,396,000
Case 2A Summary:
A gain of approximately $8,000,000 vs. the current method is experienced. However participants experience no additional cost.
Case 2B:
Everyone uses a 3X program yields $40,194,000 from the 46200 tickets buying rights.
$40,194,000 + $6,600,000 = $46,794,000
Case 3 Summary:
A gain of approximately $11,000,000 vs. the current method is experienced. However participants experience no additional cost.
Case/Math Summary:
The economics behind said system demonstrate a benefit to BMorg from ~$0, to $11,000,000 per year ignoring first year implementation and yearly. Other clever permutations using this method obviously should be considered and impact the overall range. Obviously said campaign has a lot of potential ($) and IMHO sends a good message.
Notes of interest/Discussion:
Many employer programs have a unilateral agreement (the 501(c)(3) doesn’t necessarily have to follow; donor cannot receive something of value in return. For example if the donor paid $390 through a donor program, the employer matched, and in return a ticket was delivered, this could be a violation on the program. If the donor was proven to exploit the program, the employer may have the right to discipline the donor. Does the 501(C)(3) care? Probably not. Is this legal? I don’t know. If we were allowed to get tickets back for each $390 donation effectively BM would now receive ~$780 or $1170 per ticket. Or hey, maybe reduce the cost of a ticket for people that pay like this… but potentially fraud.
If the donor gets something of tangible value, the value must be deducted from the donation for tax purposes. Ex. I donate $780, get a ticket worth $390, the deduction max is $390. If your employer donated half in this case, this is at minimum peculiar.
I’d claim BMorg based on the estimates computed above could hire one or multiple people to perform manual functions and still achieve a net benefit (job creation).
The CARIVANCICLE ticket secretive ordeal involved a privileged group bypassing STEP for donations. The describe methods above are open and all pre-sale.
Employers obviously have no rights through their charitable donations to post company logos at a Burning Man event…. Duh.
By all means, feel free to comment or expand on the idea above. All I ask is you keep your comments on topic and relevant.