BURNING MAN JOURNAL

MozyBonz · Post by **MozyBonz** » Mon Jul 23, 2007 2:21 pm

"THE DEFALT WORLD"
Anyone get this in the mail yet?

BM PR is in overdrive right now.

MozyBonz · Post by **MozyBonz** » Mon Jul 23, 2007 2:25 pm

Brand equity is the value built-up in a brand. It is measured based on how much a customer is aware of the brand. The value of a company's brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product. This calculation is at best an approximation. This value can comprise both tangible, functional attributes (e.g. TWICE the cleaning power or HALF the fat) and intangible, emotional attributes (e.g. The brand for people with style and good taste).

Post by **actiongrl** » Mon Jul 23, 2007 5:56 pm

The Newsletter spells it correctly, "The Default World"...

you just gave me a small hissy fit that I'd missed a typo.

Did you read the articles? Any thoughts?

Me2 · Post by **Me2** » Mon Jul 23, 2007 5:57 pm

I like what Robert Kozinets has to say about it all....

http://kozinets.net/archives/25

I believe it's a balanced argument.

MozyBonz · Post by **MozyBonz** » Mon Jul 23, 2007 7:02 pm

actiongrl wrote:The Newsletter spells it correctly, "The Default World"...

you just gave me a small hissy fit that I'd missed a typo.

Did you read the articles? Any thoughts?

Still readingâ€¦. But I had made the decision not to go
To BM 07 before corporate started to show itâ€™s self.

Green is Big in the Branding World right now.

Why wouldnâ€™t you want to align yourself with that itâ€™s just good business.

After all BM is a business.

Slippery slope as it is. I do understand.

And the Newsletter does spell it correctly

sputnik · Post by **sputnik** » Mon Jul 23, 2007 7:23 pm

MozyBonz wrote: Still readingâ€¦. But I had made the decision not to go
To BM 07 before corporate started to show itâ€™s self.

Ummm...so then that must have been your evil twin in camp last year.

MozyBonz · Post by **MozyBonz** » Mon Jul 23, 2007 10:02 pm

sputnik wrote:
MozyBonz wrote: Still readingâ€¦. But I had made the decision not to go
To BM 07 before corporate started to show itâ€™s self.
Ummm...so then that must have been your evil twin in camp last year.

I made the decision not to go
to Burning Man 2007 not 2006 ....more rum and coke?

And I'm the evil one.