jhimbo wrote:-Decommodification. Right. Available at $400 a pop.
Let's work on definitions, okay? Decommodification is like "acting to oppose commodification." Commodification is like "taking something and treating it like a commodity". A commodity is like "something that is interchangeable and treated identical for trade." So putting it all together, decommodification is like "acting to oppose taking something and treating like it is interchangeable/identical for trade."
Burning Man is the only event I've ever known where you can say, "hey, I'm an individual and I don't have a lot of money, so can I get a cheaper ticket?" Head on over to Ticketbastards.com
(oh please, Internet, make that a thing<amen />) and try that one. See how far it gets you. To them,
you are a commodity: an interchangeable dispenser of money. Your money is just as good as anybody else's and that's all that matters to them.
The stepping stone to understanding decommodification for me was how I treated people standing on the liquor-side of a bar. In the default world, the bartender is a commodity — a means to exchange money for drink. Anybody can do it. Some are better than others, but the interactions with a bartender are typically of the form, "I'd like a ..." (or "gimme ..." depending on how you were raised) no matter which bartender it is. To decommodify that interaction is to see a unique individual and treat jem as such. Chat with jem for a while. Jee may eventually ask if you'd like something to drink. You are a guest in jeir home, so-to-speak — does it not seem crass to walk into someone's home and say, "gimme two Irish car-bombs"? for to do so would commodify that relationship.
From there, it's about everything. Interactions with people, art, food, drink — decommodify it all (except PBR, apparently.)